The design principles used to construct a website can have an immediate impact on the way that visitors to the site perceive and react to it. Because first impressions are so important, you should get your design right on the first attempt, so that people won’t leave your site as soon as they enter it. The below advice can assist you in getting the design just right.
Fixed navigation panels are a good way to allow your visitors to easily navigate your site. The navigation panel is essentially stuck in one place as the user scrolls down to view more content. This is convenient for the user and for Internet marketers since it lets users perform desired actions like signing up for newsletters or buying products.
Make sure you put your website through the NoScript test. Download and activate the NoScript extension for Firefox and see if your site is still readable. When your site is just a blank page, you have a problem.
Frame designs were great in the 1990s, but they are no longer useful. Frames were terrific in the burgeoning website development days, but they had their problems too. Frame designs are difficult for people to bookmark and scroll through. Use a different technique to help visitors organize information.
A site that is going to be successful must work with all browsers. This is why it is vital that you test all your pages to ensure that they properly display in all the various browsers. Something that functions fine in Firefox, might not even appear on the screen of a computer using Internet Explorer or Chrome. Prior to going live with your website, see how your pages look on every popular browser.
Pay close attention to the backgrounds of your site design. While some websites utilize moving GIF backgrounds, opt for simple background since these moving backgrounds can make text hard to read. Use a light colored background which fits into your site’s color palette.
Be sure that scanning your website is a simple matter. Many usability tests show that most online visitors do not read everything. They usually only scan for things that interest them. Easily-skimmed articles will make it easier on readers and will entice them to come back another time. Additionally, keep your most important info at the top of the page. This will help your visitors quickly locate the information they are looking for.
Avoid having pop-up windows on your website. While you might see these as valuable in some form or another, most people find them rather annoying. When you annoy your visitors with these popup adverts, they will more than likely leave your website and vow never to return.
To help you design a website that is optimized for search engines, do not include frames. Information within frames cannot be read by search engines. If the search engines can’t view this important information, then you’re not going to fare well in the search engine rankings. If you don’t do what’s necessary to make sure that your site is not ranked very high, people will not find your site very easily.
Images need ALT tags so do this while you are setting up your website. It helps those who are surfing the web with disable graphics. It also helps those with visual impairments, as images can be translated to voice. In addition, if the image is a also a link, you can tell visitors where the link takes them and what it does. Lastly, ALT tags offer search engines a target that will help in boosting your rankings in searches.
Website design is one of the most powerful and fastest-acting factors that will influence whether or not a site’s visitors decide to stick around. You must deliver the best first impression possible. The information imparted through the previous paragraphs have hopefully filled you with ideas you can implement to keep your visitors.
Most businesses realize they need to have a website but donât know how to effectively use the website to drive people into their brick and mortar business. Or how to track the ROI of their website. Most business owners donât even know where their website is hosted! And very few are using all the available means to drive customers to their website. They also are not taking advantage of the traffic they are generating to their site. I can help you with all of this.
You can contact me by email at:
Kevin @ E-BusinessConsultants.net
Or call me at 208-412-1848
Wishing You Success,