You can tell if a site is unsuccessful or successful by its design. If you use user friendly, aesthetically pleasing design elements, your visitors will be more likely to rate their experience on your website highly. A poor design will deter a lot of people from even looking at your content. Here are some suggestions that will help you make smart decisions about the design of your site.
Make certain that visitors have a way to search for a particular topic on your site. When visitors want to find something, they are going to search for your search box. If there isn’t one, visitors will probably leave your site rather quickly. Make sure the box is on the right at the tip of the page, which is where most visitors will look first.
Make sure you give your users the option to cancel a given action if they choose to. For example, allow users to cancel registration for newsletters or easily back out of a search. You will inevitably lose repeat customers if you force them to follow through on a purchase that they have decided against for now.
A great way to get repeat visitors to your site, is by having them subscribe to your newsletter. Letting customers subscribe to updates and new information can keep them coming back. Put the form for signing up in a prominent location, such as a sidebar, and use it to compile a list of visitors who opt in to your newsletter. Only send out a newsletter to people who have subscribed to it, otherwise you will have angry customers.
If you want your site to be more appealing, include photos you have taken. A few pictures on your site can make it more appealing to visitors. People will stay on your site longer if it has photos to check out.
As you go about setting up your website, make sure that you add ALT tags to all images on the site. These tags are used to describe the images they accompany in case the image is not displayed, such as when a user disables graphics or is visually impaired and uses transcription software to translate images and read them aloud. In addition, if the image is a also a link, you can tell visitors where the link takes them and what it does. ALT tags are the only way your images are going to help you with your search engine rankings.
Different types of files can be larger than others, and that can make a big difference to your website loading time. When it comes to graphics, it is normally wise to employ GIFs and JPEGS. PNG and BMP files take up a ton of bandwidth. Keep your graphics at a reasonable size to save space.
When you are designing a page with links, make sure that the link has text content. This helps visitors better understand what they are getting into. If the links don’t have text content, they may appear as a keyboard shortcut.
Check your site for broken links. Do this frequently, before you upload it to your server. This can be critical, since visitors are going to know that the information they are looking for is not available, and if that happens a lot on your website, they will stop going to your website. Ensure everything works before making your website public.
Although the tools that a host makes available for web design can help you arrange your site’s basic layout, you shouldn’t rely on them exclusively. You should be able to customize your website to reflect your taste and personality, so this means adding enhancements that the website builder may not offer.
Always proofread for content error. The goal is to have people go through the information with ease. When you have glaring errors, it sheds a negative light on you and your business.
Having a good looking and easy to follow website can be what determines if your site is successful or not. A well-designed website can increase your site traffic greatly. If your website isn’t designed well, however, you won’t get many visitors, and those that do look at it may quickly close it and not return. If you want your website to be successful, try the tips you just read.
Most businesses realize they need to have a website but donât know how to effectively use the website to drive people into their brick and mortar business. Or how to track the ROI of their website. Most business owners donât even know where their website is hosted! And very few are using all the available means to drive customers to their website. They also are not taking advantage of the traffic they are generating to their site. I can help you with all of this.
You can contact me by email at:
Kevin @ E-BusinessConsultants.net
Or call me at 208-412-1848
Wishing You Success,