You can tell if a site is unsuccessful or successful by its design. If you create a user-friendly, attractive website, it will be easier to attract site visitors; it can also help to secure repeat visitors. If you have a bad looking website though, people may just go elsewhere without even trying to look at content. Use the tips in the following paragraphs to guarantee that your website is attractive and functional.
If you are designing a website, choose proper graphics. Bitmap images usually are big and don’t work as well as PNGs. Use PNGs for images over 256 colors for text buttons and the like or use GIF files for images smaller than 256 colors. Photos require JPEG to ensure high quality.
Be vigilant in policing your website for content that has become obsolete or outdated. For example, if your webpage is filled with advertising for something that happened months ago, viewers will turn away. Users will spend time on websites that are well-maintained, and the presence of your outdated information will tell them that your site it not being properly cared for. Set a schedule to review the site, to ensure that outdated information is removed, and fresh new content is added in its place.
If users want to, let them cancel an action. An action can involve filling out forms, registering for email notifications or newsletters, or browsing the site for various topics or archives. You can deter people from coming back to your site if you don’t allow them the option of cancelling things they are in the middle of completing.
Be considerate when it comes to your site background. While some websites utilize moving GIF backgrounds, opt for simple background since these moving backgrounds can make text hard to read. Choose a background that is not too distracting for your readers, and that goes well with the rest of your design.
Include photos into your website. This will make it more appealing to your visitors. People spend extra time on websites with photos because they look at the pictures.
To design a more attractive site, include useful meta tags per each page. Good meta tags will help search engines categorize your site properly. If your meta tags are poorly thought out and do not reflect your site’s content, then you will not get many visitors.
Any links you place on your site should have text content. These types of links let the user know exactly what they are clicking. When links do not have text content, the link could be accessed accidentally by keyboard shortcut.
It’s very important that you do all that you can to get load times for your website down to a minimum. Visitors won’t wait around forever for pages to load. You can make your page load faster by reducing the amount of content, such as Flash objects and graphics, which both increase the page’s loading time.
Before you start promoting your site, test it on several different browsers. Every browser interprets sites in their own way, and sometimes that can lead to drastic differences in the way a site appears to a user, affecting not only visual elements, but functional elements as well. Utilize the Internet by researching which browsers are the most commonly used. View your website in each of these browsers to ensure that the page will be viewed correctly.
Be sure to run tests early and continue to do test runs frequently. Usability and interaction testing needs to start not long after you start the preliminary design phase of any website. Be sure things keep getting worked on as you let your website get larger.
Well-done website development, the sort that makes your website appealing and easy for visitors to use, can make the difference between success and failure. A well-designed web site is one of the best ways to increase the traffic to your site. However, poor web page design can cause visitors to leave your website, and discourage them from ever coming back. If you make use of the suggestions related above, you can be a little more confident that you are making good web page design choices.
Most businesses realize they need to have a website but donât know how to effectively use the website to drive people into their brick and mortar business. Or how to track the ROI of their website. Most business owners donât even know where their website is hosted! And very few are using all the available means to drive customers to their website. They also are not taking advantage of the traffic they are generating to their site. I can help you with all of this.
You can contact me by email at:
Kevin @ E-BusinessConsultants.net
Or call me at 208-412-1848
Wishing You Success,