A large part of a website’s success or failure depends on the quality of its web design. The more appealing your design, layout and navigation, the more likely your visitors are to trust you, bookmark your site and return for more. However, poor design will send your users away without a second glance. Use the tips in the following paragraphs to guarantee that your website is attractive and functional.
When designing webpages it is important that you use the correct graphics. PNGs are currently the best standard for graphics online. PNG should be used for buttons with text and screenshots that have 256 colors or more. JPEG files are best for photographs.
A tagline can be very beneficial for your site. This expresses exactly what your business offers. Use clear taglines to help people that visit your page. You only have a few second to get their attention and get them them to look through the whole website.
Join online forums to learn even more about website design. A Google search should reveal a wealth of good sites that can help.
Speed is king on the Internet, so you need to make sure your web pages load quickly. If a visitor has to sit and wait for several minutes while your pages load, they are almost certainly going to click away from your site and go somewhere else, and they probably will not come back to your site.
Design web pages to not take up too much space. Not everyone online has a fast connection, and if your website takes too long to load, people will lose interest. You don’t want people to have to abandon your site because the pages won’t load.
Allow users to cancel an action if they so choose. An action can involve filling out forms, registering for email notifications or newsletters, or browsing the site for various topics or archives. If you don’t let visitors back out of an incomplete action, it can be perceived as forcing them to do something, which will probably make them go elsewhere.
Pay close attention to the background of your pages. Your background should not be too distracting and allow your reader to read the text easily. Choose backgrounds that coordinate with your site, rather than clashing with it, and your message will be much more clear to your visitors.
Publish a newsletter, to increase your likelihood of having repeat visitors. If your clientele are able to register at your website for information about product news or highlighted happenings in the near future, they’re more likely to keep visiting. Place a signup form on your site in a sidebar, while maintaining a list of everyone who signs up. Make sure you only send off the newsletter to people that want it, or you’re sure to find yourself in some trouble.
Always categorize your content by subject. Each different topic should have a separate page on your website. This will help your customer quickly find the information he or she requires.
Use Photoshop to create attractive websites if you are a beginner. Using a program like Photoshop can help amateur web designers create professional looking sites really fast. When you are working without something similar to Photoshop, it will create a steeper learning curve for design, and increase the time it takes to reach your goals.
The success of a website is often determined, not by it’s initial traffic, but by how much those visitors use and enjoy the site. When you have a well designed site, traffic can be boosted drastically. On the other hand, a bad design can detract visitors, making them not want to come back. Use the website design strategies you just learned to significantly boost the chance that your website will succeed.
Most businesses realize they need to have a website but donât know how to effectively use the website to drive people into their brick and mortar business. Or how to track the ROI of their website. Most business owners donât even know where their website is hosted! And very few are using all the available means to drive customers to their website. They also are not taking advantage of the traffic they are generating to their site. I can help you with all of this.
You can contact me by email at:
Kevin @ E-BusinessConsultants.net
Or call me at 208-412-1848
Wishing You Success,