If you think that email can no longer be used as an effective marketing tool, think again! Although reaching out to individuals through email has been happening since the beginning of the Internet, it still has a lot of life left in it. New methods and ideas are continuously being generated that make marketing emails unique and interesting. Read on to find some helpful hints to get your campaign off the ground.
Target your audience. After you have established a small reader base, try to get them to spread the word to their friends. Include an opt-in in your email. You never know who might forward it to friends that are interested in the same kinds of products. This way your base will grow organically.
Make sure that everything you mail out has been proofread. You need to make sure all emails and newsletters are correct. Before sending out your email, test the layout in a few different email clients to be sure it can be read the way you would like it to be read. In addition, if links are included in your email, ensure that they work properly by testing them.
Use A/B testing of your subject lines to test effectiveness. Choose an email and split the mailing list in half, sending each half an email with a different subject line. This provides a simple way of seeing which subject lines garner higher open rates and which ones were simply ignored in subscribers’ inboxes.
Make sure you have the client permission before emailing them. Most clients will simply look at them as spam and delete them right away. Sending emails to people who have not given you permission to do so may also violate the policies of your ISP.
Remember that the purpose of e-mail marketing is ultimately to sell your products. Therefore, every email you send should increase the likelihood that subscribers will buy. This can be done in a few different ways, including providing information on new product launches, revealing new ways to use existing products, or offering discounts on popular products.
Find out what it is like to receive spam, so that you do learn what mistakes you should not make in your own campaigns. Get a free email address, post this address all over the Internet, and watch how much spam you receive. Learn from what those emails do wrong, and adjust your own email campaigns accordingly. You need to be different than the spammers!
Encourage customers to leave active, as well as passive feedback, in your marketing campaigns via email. Active feedback entails soliciting suggestions and opinions from your subscribers. Passive feedback is more subtle and even invisible to the reader. Utilize software programs or tools to evaluate what links are used most frequently.
If you’d like your emails to feel more personal, try mixing up your format every so often. Try a plain text email if you typically send them in HTML format. If you write these well then you can actually provide a really intimate and simple message that can make people feel comfortable with looking at and purchasing your products.
Make each email message you send out for business purposes somewhat personal. Customers respond more favorably to these kinds of messages over ones that are more impersonal or bland. If your message is sent by the President, CEO or other company bigwig, it will have a bigger impact on your customers.
Show customers you value them by only sending useful information. Do not abuse their relationship or try to insult their intelligence through use of obvious sale petitions. Attempt to make sure that each and every email you send out contains unique discounts, offers, coupons, or just useful and enlightening knowledge.
There is still life left in marketing with email. If you use the advice in this article and keep learning new techniques for improving and innovating your marketing via email plan, email marketing will work for you for years.Share